James Harden to 'cover' half of Net fans' ticket cost for Games 1 and 2

On May 19, New York Governor Andrew Cuomo approved an increase in fan capacity from 20 percent to 33 percent to the delight of sports fans throughout the state. The Nets promotion aims to reward vaccinated fans with a special code "HARDEN" to cover half the cost of their tickets.

The Beard is 𝘤𝘰𝘮𝘪𝘯𝘨 𝘵𝘩𝘳𝘰𝘶𝘨𝘩. @JHarden13 will cover the cost of half your ticket for Games 1 and 2 when you use code HARDEN.

Vaccinated sections only (while supplies last).https://t.co/TtbNJ38hif pic.twitter.com/zqzLYeNXoz

— Brooklyn Nets (@BrooklynNets) May 20, 2021

As the world slowly moves toward a sense of normalcy, the return of fans in large numbers to stadiums and arenas across the country is a major development. No, James Harden will not be sending fans a check to cover half their costs, but the unique marketing offer at least gives fans an incentive to watching the team they love and the sport they love in person.