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Fate of Nets' franchise staying in Brooklyn, rests in hands of Irving, KD

Sep 10, 2022 0 comments
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The Nets will be celebrating 10 years since moving from New Jersey to Brooklyn this upcoming season, yet if the franchise's nomadic history tells us anything, it's that a permanent stay in the borough isn't necessarily all but guaranteed. With owner Joe Tsai accruing losses topping $100 million the last two seasons, the current business model has proven unsustainable. The Nets first failed Big 3 experiment came under a hasty owner in Mikhail Prokhorov mortgaging the future to obtain aging superstars. Flash forward to 2019 and two prime superstars dropped into Tsai and Sean Marks' laps during free agency and a third star required a haul of picks to assemble another doomed super team. With the possibility that both Kevin Durant and Kyrie Irving could be gone at the end of the upcoming season, how can Barclays Center remain a big draw? The venue already lost heaps of money on overpriced and underachieving players who could not stay healthy or eligible to play. Since their founding in 1967, the Nets have called eight different arenas home and if this era basketball goes up in flames, who's to say another move isn't in the offing? The franchise was already struggling to build a loyal season ticket base and with non-committal players as the faces of the franchise, fans aren't exactly lining up at the ticket office to part with their hard earned money. Anything short of an NBA Finals run in this the fourth year with Irving and Durant on the roster together, (Durant missed the 2019 season rehabbing from Achilles surgery), will put Tsai even further into the red and open up the possibility of yet another franchise move. Whether that means a return to Long Island at the brand new UBS Arena, a return to New Jersey at either the Prudential Center or Izod Center, is anyone's guess. Only this much is clear, through poor marketing efforts and even more underwhelming play in Brooklyn, Irving and Durant have the weight on the franchise resting squarely on their shoulders.

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