Nets should be ashamed for punting on Milwaukee game

 Load management is alive and well in the NBA. On Wednesday night, the Nets sat the majority of their starters, while Cam Thomas and Mikal Bridges played just 12 minutes.

The Nets were in a dogfight with Milwaukee in the second half, but the organization called off the dogs before the game by sitting its best players.

This is an alarming trend in the NBA that was supposed to be curbed by stricter enforcement by the league and the addition of the In-Season Tournament.

The Nets, who will be fighting for a play-in position or possibly the sixth seed, can ill afford to just give away regular season games.

As for the fans that spent their hard earned money during the holidays to see their favorite Nets players take the court, it's a bad look public relations-wise.

The Nets organization has a lot of questions to answer to the fans and media.

If the league is serious about limiting load management, a fine could be incoming for Brooklyn.